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The Federal Trade Commission has charged a Florida company and its owner with marketing a height-enhancing dietary supplement based on false and unsubstantiated claims. The business and its owner must pay $375,000 to settle the FTC charges.
According to the FTC complaint, the company advertised that the dietary supplements HeightMax Concentrate and HeightMax Plus:
Sunny Health Nutrition & Technology Products, the maker of HeightMax, placed Spanish and English language advertisements in a number of magazines including Rolling Stone, Maxim, and Newsweek. The company also marketed its products on the radio and Internet.
The FTC complaint said the company's advertising claims were false, adding that William Thomson, the supposed expert, was invented by the owner to add credibility to the products.
Earlier this week, the FTC ordered the company to pay $375,000 in consumer redress for false claims related to HeightMax and two of its other products, Liposan Ultra Chitosan Fat Blocker and OsteoVite.
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Consumer fraud class action lawsuits are specifically designed to help individuals who have been similarly aggrieved to pursue a common goal – namely to hold the deceptive business accountable for any damages suffered. Thus, consumers who have been defrauded by a corporation or other entity may file a consumer fraud class action lawsuit on behalf of themselves and others to seek compensation for their shared grievance.
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